In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression.
ABOUT BRANDLIFE: RESTAURANTS & BARS
BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.
Packaged for Life: Beer, Wine & Spirits Editor: victionary Illustrated by FunnyFun (Guillaume Kashima) Typeset: Separat by Or Type Specs: 256pp / 148 x 197mm (H) Format: Soft cover with rubberband [Loose insert booklet: 36pp / 120 x 165mm (H)] Full colour throughout Release date: December 2020 Language: English ISBN 9789887972709 Original price: USD 40 / £28 / HKD 300
BRANDLife: Restaurants & Bars Editor: Victionary Specs: 190 x 255 mm, 280 pp Format: full colour, soft cover with dust jacket Language: English ISBN 9789887903390 Original price: USD 50 / £35 / HKD 380