Driven by ‘simple, remarkable ideas’ Stockholm Design Lab (SDL) has been transforming brands as one of the leading forward-thinking design agencies in the world. From developing visual identities to defining creative approaches for the biggest brands today, its works are as diverse as they are distinct and delightful to capture hearts across all walks of life.
To mark its 21st year in the industry, SDL has compiled a special monograph with over 500 pages of exclusive insight into its creative inspiration, processes, and portfolio. Categorised by industry, the book’s contents include behind-the-scenes anecdotes, mock-ups, and never-seen-before images; serving as a valuable source of reference and reflection for designers at any level.
ABOUT TRUELY NORDIC
The word “minimalistic” is frequently used to describe Nordic designs. Efficient and simple, they are known for their clean lines and cheerful yet strict palette. But with all minimalist designs, the conscious decision of what to remove while still communicating its essence must be made. This process is the true essence of Nordic design. Profiling over 140 cutting-edge projects by creative units residing in Denmark, Finland, Iceland, Norway and Sweden, Truly Nordic explores and examines contemporary designs that value clarity and practicality above all else. Through recent work spanning from brand identities to set designs and everything in between, the showcase vividly demonstrates how concepts and values are balanced in these timeless yet versatile designs.
Stockholm Design Lab: 1998-2019 Editor: victionary Specs: 230 x 290 mm, 568 pp Format: full colour, hard cover with dust jacket Release date: March 2020 Language: English ISBN 9789887972624 Original price: USD 90 / £65 / HKD 700
Truely Nordic Editor: victionary Specs: 192 x 255 mm, 312 pp Format: full colour, softcover Release date: November 2017 Language: English ISBN 9789887774709 Original price: USD 45 / £35 / HKD 380