Although conventionally taken as soft, tender and delicate with a childlike simpleness, pastels speak more than its common conception. Whether it’s used alone or juxtaposed with contrasting tones, the spectrum exudes an extraordinary vivacity in design. It calms and pleases with a tinge of mystique that works surprisingly well to deny presumptions, challenge traditions and evoke memories in our visual culture.
Following the success of Black & White(No.1), Multicolour(No.2), Gold & Silver(No.3) and Neon(No.4), viction:ary’s PALETTE series adds Pastelas the fifth. Through 110 recent visual experiments and thoughtful solutions in fashion, product and extensive areas of communication designs, Pastelsets to reveal the true potentials of this soothing colour family that typically lends a mild sweetness to everyday life.
Editor: victionary Specs: 185 x 250 mm, 256 pp Format: full colour, softcover with jacket and three cover editions (purple, green and peach) Release date: January 2014 Language: English ISBN 978-988-12228-4-8