Impactful Identities Bundle
Dynamic Branding + FROM TYPE TO LOGO + Drawing Attention
ABOUT Dynamic Branding
In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of “never change your identity” and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.
Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.
ABOUT TYPE TO LOGO
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
ABOUT Drawing Attention
Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.
The collection of projects featured in DRAWING ATTENTION serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.
Dynamic Branding
Editor: victionary
Specs: 180 x 250 mm, 272 pp
Format: Soft cover with dust jacket
Release date: October 2024
Language: English
ISBN 978-988-75666-3-2
FROM TYPE TO LOGO
Editor: victionary
Specs: 190 x 255mm, 272 pp
Format: full colour, hard cover
Release date: June 2022
Language: English
ISBN 978-988-75665-9-5
Drawing Attention
Editor: victionary
Specs: 175 x 230mm, 288 pp
Format: full colour, soft cover
Release date: June 2022
Language: English
ISBN 978-988-74629-9-6
