The most fundamental of all branding tools is a company’s own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size.
Investigating about 100 complete stationery sets, Identity Suiteis an up-to-the-minute epitome of successful branding through office supplies today. From the choice of stationery items to the customised details, these highly characterised letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more prove to befit specific operation needs and visualise brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.
Editor: victionary Specs: 190 x 255 mm, 256 pp Format: full colour, softcover with jacket and two cover editions (black and white) Release date: July 2012 Language: English ISBN 978-988-19438-8-0