Among corporate business of small and large, the identity of a company is very important. It differs a company from its competitors. And when it comes to identity, logo plays a significant role.
This series not only presents a remarkable collection of quality logo designs from around the world, but also emphasize the idea and the concept within. It shows how each design is perfectly presented for a particular company with its case study. It takes readers to look at a logo from the inside out by examining why design changes were made during the design process. Also by addressing the original ideas of a logo design in a brand new way, it discovers how form follows function or the other way around. For example, when we think about Coca-Cola logo, do we think about the Santa Claus or the Polar Bear? And is that really what comes first?
Editor: victionary Specs: 200 x 255 mm, 288 pp Format: full colour, leather cover Release date: February 2007 Language: English ISBN 978-988-98228-3-5