Graphics is not restricted to 2D surface anymore in today’s print. While traditional manual techniques like screen printing and letterpress still captivate designers with its handmade characteristics and colour choices, new technology encourages them to deliver more visual impact by being inventive with conventional materials. The result is a spectrum of interactive prints and playful life like depictions, which tickle viewers’ fancy.
In an attempt to examine the cutting edge of printmaking, PRINT MATTERS brings together an amalgam of print designs that have gone beyond pure digital printing. Through more than 110 samples of recent graphic identities, packaging, communications and book designs, this book offers a professional look into the use of varnish, foil-stamping, die-cut, thermal prints, technical folds, and many more, with design specifications.