SimplySeries™ Simply Packaging To capture the ever-evolving art of packaging design and reveal its reflection of the times
Packaging is an indispensable part of life. It’s a silent means of one-way communication derived from the instinct to impress and catch attention. In a world where consumers are drowned in choices, high-impact packaging is simply capable of elevating the status of ordinary products, so as to project a long-lasting identity – allowing no more than a few seconds for end users to spot the product from the crowded shelf.
Simply Packaging, the third and final volume of the SimplySeries™ series, captures the ever-evolving art of packaging design and its reflection of the times. Examining the subject in 3 main sections, namely Gobbling Desires (for food & beverages), Lifestyle Stimuli (lifestyle products) and Brand Seduction (branding & identity), the title celebrates the hottest packaging designs from around the world!
Editor: victionary Specs: 240pp / 210 x 255mm (H) Format: Soft cover with PP jacket Full colour throughout Release date: November 2008 Language: English ISBN 978-988-98229-5-8